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Why PHRs Refuse To Die (via AllBusiness.com)

In the age of Facebook and Twitter, consumers will clearly not be satisfied with such a closed solution. If I can manage my entire financial life online, with all of my bank accounts, bills, and credit cards linked to each other, why do I have the results from my colorectal cancer screening and my kid's immunization records piled in a shoebox under the bed? Online consumer solutions are beginning to emerge in the form of personal health records (PHRs), and as might be expected, Google and Microsoft are leading the charge.

EHRs/EMRs are evolving faster than the rest of American medicine, but they're not where they'll finally end up, as this repost of Darin Stewart's article in AllBusiness relates.

Remember when only geeks used personal computers? Like, the handful of kids in the whole school?

Now when pretty much everyone is familiar with blogging, microblogging, texting and social media, the demand is increasing for the medical field to do the same. Going digital is the first step -- great, guys.

But ubiquity, transparency, and convenience are where it's at. Like the rest of the world.