Saw this video in our medical leadership group, came home to my wife watching it on YouTube.
Not only is Daniel Pink the man, whomever did the marker drawing is pretty frakkin' amazing, too.Doctors: motivated by money? Change their behavior by carrots and sticks, alone? Not nearly so much as you'd think -- witness the still low rates of adopting electronic medical records, despite major subsidies and financial incentives. But publish their achievement scores over time where they and their colleagues can see them? How good they've been at improving, and how they compare to their office mates? Watch the curves bend! Most physicians are intrinsically motivated by an internal standard of merit, with scorecards built into their DNA. Who survives 4 years of grueling pre-med undergrad work, 4 more years debt-building med school, and 3-9 more years of residency training at ridiculously low wages? Not folks motivated by money -- you've got to be able to survive and thrive on how you score and perform. We've all pursued things that made no sense from the standpoint of basic loss and gain. This video -- a 10 minute snippet summary of Pink's book, Drive -- explains why.
